![]() Napa, CA On your next shopping trip, you might meet a 18th-century British convict in the wine aisle! Dont worry, there hasnt been a prison break. Its an intimate, personalized experience for every consumer, and one that keeps customers coming back time and again.ĭon’t Miss: Stella Rosa Wine Review Crimes Infamous Rogues Share Their Stories Of Mischief In A New Augmented Reality App In a matter of seconds, the character on the label will come to life in an incredibly realistic video during which the criminal will tell his entire story and the tale of how he was exiled to Australia. But in the case of 19 Crimes, it makes total, complete, fantastic sense.Īlso worth mentioning: consider joining this True Crime & Wine Club. Dont be surprised if, come spring 2018, you see every beer, whiskey, and pinot touting their own AR app. Thats because 19 Crimes is one of the first wine or spirits brand to jump on the AR bandwagon. These wines are bold, smooth, and come to life under your smartphone. Those lawless who survived at sea went on to become pioneers in the frontier penal colony we know fondly as The Down Under. The men adorning the 19 Crimes labels were punished to transportation at the start of 1783 for committing at least one of the 19 crimes. If you havent seen the bottles of wine labeled with vintage mug shots of former criminals turned Australian colonists, you need to go to the store and look for it now. The new 19 Crimes AR app offers a new and exciting way to experience the 19 Crimes story, told by the convicts-turned-colonists themselves! ġ9 Crimes fans have always been genuinely enthusiastic about the authentic 19 Crimes story, experiencing the wines beyond the glass, collecting the corks and posing for photos with the labels, says Doug Altmeyer, 19 Crimes senior brand manager. Thats because this rebellious wine label is turning old-world British rouges into vino inspiration at a price point we love, and with a dash of gaming fun via. If Johnny Cash were alive today, hed drink 19 Crimes. Learn About The 19 Crimes That Inspired A Wine Label We recognise nobody has the same taste when it comes to drinks, that’s why variety is key. With brands from all over the world, you can find exactly what you’re looking for and know you’ll enjoy it. ![]() We strive to bring you the very best of international drinking. ![]() ![]() Plus if you spend £50 you get free next working day delivery. Our couriers will also let you nominate a trusted neighbour or designated safe place to deliver to in case you aren’t available. You will be able to follow the journey of your order from the minute it leaves our warehouse right up to when it arrives at your door. We ship all orders using our reliable couriers on a tracked service. How To Make The Perfect Serve MAKE YOUR SELECTION Given that context, what do black wine drinkers and wine professionals have to say about the partnership? I decided to find out. So why would a successful black star who has a television show with Martha Stewart, a family-friendly cookbook, and a gospel album want to revisit his criminal past, partnering with a wine brand whose labels are animated portraits of convicts? ![]() But in recent decades, criminal activities took a backseat to his smooth West Coast rap flow, and he is still one of the biggest rappers making music today. He was acquitted in a murder charge, and pleaded guilty in a weapons charge. In his past, Snoop Dogg has been associated with gang violence. As just one example, black men have a higher risk of being killed by police than white men, according to the National Academies of Sciences, so the perception can all too easily have real-life consequences. For those unfamiliar with 19 Crimes, the brand is a supermarket staple thats known for bringing Australias early convicts-turned-colonists to life on its augmented reality labels.įrom my perspective, the partnership between a black man and a wine brand associated with criminal activity is troubling and tone deaf given the dangerous, tired stereotypes associating people of color with crime. Last week, the Australia-based global wine conglomerate Treasury Wine Estates announced a multi-year partnership with rapper Snoop Dogg to bring a California red blend to market under its 19 Crimes label. How Many Bridesmaids Are in Most Weddings? ![]()
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